Initial Farm Offerings - IFOs

For more information about our token launchpad offerings (“Initial Farm Offering, or IFO”), please view this PDF
PancakeSwap IFOs One-Pager.pdf

Example of an IFO Process

  1. 1.
    Initial Outreach
  2. 2.
    Due Diligence
    • Using the information in the form, we would clarify some points
    • For our IFOs, compared to our Syrup Pools/Farms, there is a bit more discussion: we are happy to share our knowledge of best practices with regard to tokenomics, product, Go-To-Market (GTM) Strategy, etc.
    • Team passes due diligence – congrats!
  3. 3.
    Marketing Prep
    • We will ask for some design assets, and some project info, and create both a lovely banner (Wombat Exchange example below) and a vote proposal (BNB Chain) / blog post (non-BNB Chain)
    • We will also start collating questions for the AMA
    • We will typically run a week-long marketing campaign which can include activities like social engagement, meme competitions, airdrops, project-specific tasks, etc.
    • Please note that prior to launch, PancakeSwap or Project Teams should not communicate the news of the collaboration.
  4. 4.
    AMA (usually 1 day before IFO)
    • An interactive session with our community to clarify any questions and establish ✨vibes✨
  5. 5.
    IFO Launch
    • We will launch the IFO, and through our team of community admins, we will monitor, collate, and communicate any feedback raised by the community
    • We will also publish some marketing materials on our Twitter and Telegram
  6. 6.
    • We would continue to stay in touch, and work together wherever possible! E.g. our post-IFO Wombat partnership using PancakeSwap Bridge here
At every step of the process, the team is here to help – we understand that for founders and their teams, the IFO or TGE is extremely critical, and we leave nothing to chance.