Product Marketing Manager

General Information Job Title: Product Marketing Manager Location: Remote (Timezone: UTC+8) Position: Full-time

Job Description: We’re looking for a Product Marketing Manager who’s active in the DeFi space and excited to launch new DeFi products with us. You’ll lead the charge on how we bring products to market, from shaping the story, to announcing it to the community, to driving real usage and growth.

If you love working across teams, know what gets the DeFi community hyped, and have experience shipping real campaigns, we want to hear from you.

Key Responsibilities:

• Drive go-to-market (GTM) strategies and launches for DeFi products, including but not limited to DEX, Prediction Market, Launchpad, and more.

• Own the full launch process: writing product narratives, announcements, launch videos, and campaign rollouts

• Turn complex product features into clear and interesting messaging for all types of users

• Create and execute product marketing campaigns that drive user acquisition, trading volumes, and product adoption.

• Track performance (like TVL, user retention, volume) and adjust campaigns based on data

• Collaborate closely with Product Managers, Business Development Managers, Data Analysts, and the broader Marketing team to deliver successful and aligned product launches.

Requirements:

• 2+ years experience in a product marketing role

• 2+ years working in crypto, DeFi, or Web3

• You’ve led product launches and campaigns before and can walk us through your process and results

• Strong written and spoken English

• Comfortable using tools like Dune or reading onchain metrics like TVL and retention rates

• You know the DeFi culture, what the community likes, and what kind of content hits

• You enjoy working with different teams and making sure everything stays on track

How to Apply: Shoot your resume over to [email protected], we’d love to hear from you!