Product Marketing Manager

About Us

We're building and growing a crypto product suite spanning both a wallet app and PancakeSwap (DEX).

We're looking for a Product Marketing Manager who deeply understands both the wallet and DEX/trading space, and can drive growth strategy across these two connected but distinct user experiences, from wallet onboarding through on-chain trading activity.

Responsibilities

• Own go-to-market and growth strategy across both the wallet app and PancakeSwap, including cold-start acquisition for new surfaces, seed user cultivation (crypto-native users, KOCs, DeFi power users), and content ecosystem build-out.

• Develop strategies that account for the different user journeys and mindsets between wallet users (onboarding, security, asset management) and DEX users (trading, liquidity provision, yield farming, swaps).

• Drive growth across Douyin, TikTok, X (Twitter), Telegram, and Discord, including KOL/KOC partnerships, content strategy, paid acquisition optimization, and community growth.

• Plan and execute go-to-market campaigns around key milestones, including wallet feature launches, PancakeSwap product updates (new pools, farms, IFOs, V3/V4 features, cross-chain expansion, etc.), token-related events, and airdrops.

• Build and optimize growth funnels tailored to each product:

  • Wallet: download → wallet creation/import → first transaction → retention

  • PancakeSwap: visit → connect wallet → first swap/LP action → repeat trading behavior

• Own brand positioning and messaging that stays consistent across the wallet and DEX product lines, while tailoring tone to each audience: casual wallet users vs. active DeFi traders.

• Continuously track competitor activity across both categories:

  • Wallets: MetaMask, OKX Wallet, imToken, Phantom, Trust Wallet, Rabby

  • DEXs: Uniswap, Curve, Raydium, Aerodrome, etc.

  • Translate findings into actionable positioning and growth strategies.

• Design and run crypto-native growth incentive programs (trading competitions, LP incentives, airdrop quests, referral rewards, points systems), balancing growth impact with compliance risk.

• Manage marketing budget and ROI, owning core growth metrics across both products (CAC, wallet activation rate, DEX trading volume, TVL growth, monthly active addresses, retention, etc.).

• Build and manage partnerships with exchanges, chain ecosystems, DeFi protocols, and liquidity partners to unlock co-marketing and ecosystem distribution opportunities.

Requirements

Core Experience

• 3+ years in product marketing or growth marketing, with at least one complete 0-to-1 experience, ideally spanning both consumer wallet products and DeFi/trading products.

• Proven growth track record on Douyin, TikTok, or similar short-video platforms, with concrete, verifiable results (follower growth, conversion rates, GMV, etc.).

• Deep, hands-on familiarity with both the wallet industry and DEX/DeFi trading space. You understand:

  • Wallet mechanics: custodial vs. non-custodial, seed phrases, multi-chain support, gas fees

  • DEX mechanics: AMM models, liquidity pools, concentrated liquidity/V3, impermanent loss, yield farming, IFOs

• Prior experience marketing a crypto exchange, wallet product, DEX, or DeFi protocol strongly preferred. Direct experience with PancakeSwap or a comparable AMM is a strong plus.

Skills & Capabilities

• Fluent in crypto-native growth channels and culture (X/Twitter Spaces, Telegram communities, Discord, on-chain analytics platforms like Dune, DeFiLlama, etc.).

• Strong grasp of growth methodology (AARRR framework, growth hacking tactics) with the ability to adapt these frameworks across different product types and crypto's market cycles.

• Comfortable managing marketing strategy for multiple, connected product surfaces simultaneously without losing brand consistency.

• Data-fluent: comfortable reading on-chain metrics (TVL, trading volume, active addresses, LP activity) and translating them into growth decisions.

• Excellent storytelling and content instincts, able to make both a security-focused wallet product and a technically dense DEX product feel simple and shareable.

• Strong cross-functional collaboration skills, able to work closely with product, engineering, operations, compliance, and community teams across both workstreams.

• Sharp awareness of crypto's regulatory sensitivities and volatile market sentiment (bull/bear cycles), with the ability to adjust marketing tactics accordingly.

Nice to Have

• Growth experience in overseas markets (Southeast Asia, LatAm, or Western markets).

• Direct hands-on experience trading, providing liquidity, or farming on PancakeSwap or a similar AMM.

• Familiarity with compliance red lines specific to crypto marketing (e.g. avoiding price/ROI implications, token promotion regulations).

• A track record of independently planning and executing airdrop, trading competition, or LP incentive campaigns with a full growth loop.

• An active, credible presence in Web3 as a real user, with genuine on-chain activity and community relationships in the space.

What We Offer

• A founding/core team seat with direct influence on growth strategy across the full product suite.

• Competitive salary + equity/token incentives (details discussed individually).

• A flat, fast-moving team with short decision cycles.

How to Apply: Shoot your resume over to [e-mail], we’d love to hear from you!