> For the complete documentation index, see [llms.txt](https://docs.pancakeswap.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pancakeswap.finance/welcome-to-pancakeswap/about-us/team/become-a-chef/product-manager-2.md). # Product Marketing Manager ### About Us We're building and growing a crypto product suite spanning both a wallet app and PancakeSwap (DEX). We're looking for a Product Marketing Manager who deeply understands both the wallet and DEX/trading space, and can drive growth strategy across these two connected but distinct user experiences, from wallet onboarding through on-chain trading activity. ### Responsibilities * Own go-to-market and growth strategy across both the wallet app and PancakeSwap, including cold-start acquisition for new surfaces, seed user cultivation (crypto-native users, KOCs, DeFi power users), and content ecosystem build-out. * Develop strategies that account for the different user journeys and mindsets between wallet users (onboarding, security, asset management) and DEX users (trading, liquidity provision, yield farming, swaps). * Drive growth across Douyin, TikTok, X (Twitter), Telegram, and Discord, including KOL/KOC partnerships, content strategy, paid acquisition optimization, and community growth. * Plan and execute go-to-market campaigns around key milestones, including wallet feature launches, PancakeSwap product updates (new pools, farms, IFOs, V3/V4 features, cross-chain expansion, etc.), token-related events, and airdrops. * Build and optimize growth funnels tailored to each product: * **Wallet:** download → wallet creation/import → first transaction → retention * **PancakeSwap:** visit → connect wallet → first swap/LP action → repeat trading behavior * Own brand positioning and messaging that stays consistent across the wallet and DEX product lines, while tailoring tone to each audience: casual wallet users vs. active DeFi traders. * Continuously track competitor activity across both categories: * **Wallets:** MetaMask, OKX Wallet, imToken, Phantom, Trust Wallet, Rabby * **DEXs:** Uniswap, Curve, Raydium, Aerodrome, etc. * Translate findings into actionable positioning and growth strategies. * Design and run crypto-native growth incentive programs (trading competitions, LP incentives, airdrop quests, referral rewards, points systems), balancing growth impact with compliance risk. * Manage marketing budget and ROI, owning core growth metrics across both products (CAC, wallet activation rate, DEX trading volume, TVL growth, monthly active addresses, retention, etc.). * Build and manage partnerships with exchanges, chain ecosystems, DeFi protocols, and liquidity partners to unlock co-marketing and ecosystem distribution opportunities. ### Requirements #### Core Experience * 3+ years in product marketing or growth marketing, with at least one complete 0-to-1 experience, ideally spanning both consumer wallet products and DeFi/trading products. * Proven growth track record on Douyin, TikTok, or similar short-video platforms, with concrete, verifiable results (follower growth, conversion rates, GMV, etc.). * Deep, hands-on familiarity with both the wallet industry and DEX/DeFi trading space. You understand: * **Wallet mechanics:** custodial vs. non-custodial, seed phrases, multi-chain support, gas fees * **DEX mechanics:** AMM models, liquidity pools, concentrated liquidity/V3, impermanent loss, yield farming, IFOs * Prior experience marketing a crypto exchange, wallet product, DEX, or DeFi protocol strongly preferred. Direct experience with PancakeSwap or a comparable AMM is a strong plus. #### Skills & Capabilities * Fluent in crypto-native growth channels and culture (X/Twitter Spaces, Telegram communities, Discord, on-chain analytics platforms like Dune, DeFiLlama, etc.). * Strong grasp of growth methodology (AARRR framework, growth hacking tactics) with the ability to adapt these frameworks across different product types and crypto's market cycles. * Comfortable managing marketing strategy for multiple, connected product surfaces simultaneously without losing brand consistency. * Data-fluent: comfortable reading on-chain metrics (TVL, trading volume, active addresses, LP activity) and translating them into growth decisions. * Excellent storytelling and content instincts, able to make both a security-focused wallet product and a technically dense DEX product feel simple and shareable. * Strong cross-functional collaboration skills, able to work closely with product, engineering, operations, compliance, and community teams across both workstreams. * Sharp awareness of crypto's regulatory sensitivities and volatile market sentiment (bull/bear cycles), with the ability to adjust marketing tactics accordingly. ### Nice to Have * Growth experience in overseas markets (Southeast Asia, LatAm, or Western markets). * Direct hands-on experience trading, providing liquidity, or farming on PancakeSwap or a similar AMM. * Familiarity with compliance red lines specific to crypto marketing (e.g. avoiding price/ROI implications, token promotion regulations). * A track record of independently planning and executing airdrop, trading competition, or LP incentive campaigns with a full growth loop. * An active, credible presence in Web3 as a real user, with genuine on-chain activity and community relationships in the space. ### What We Offer * A founding/core team seat with direct influence on growth strategy across the full product suite. * Competitive salary + equity/token incentives (details discussed individually). * A flat, fast-moving team with short decision cycles. **How to Apply:** Shoot your resume over to , we’d love to hear from you! --- # Agent Instructions This documentation is published with GitBook. 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