Communications/Public Relations Manager

• Salary range: Competitive, negotiable

• Time-zone preference: Any

• Attend interviews and AMAs to promote PancakeSwap.

• Develop and lead our external communications strategies to help build PancakeSwap’s reputation for technology leadership and market integrity.

• Strengthen existing relationships and cultivate new relationships with print, online, broadcast reporters, producers, bloggers and influencers globally.

• Own the relationship with the PR agency, working collaboratively to secure relevant earned media and leverage it in innovative ways.

• Manage media relationships and press events, organize press briefings, media sessions and events, and create press materials including media pitches, FAQs and fact sheets in coordination with the team.

• Help develop the social media strategy, from tapping internal experts and helping them amplify their voice to building purposeful communities across relevant platforms.

• Measure and report impact of campaigns reflecting on key performance indicators.

• Serve as a senior member of PancakeSwap’s marketing team, helping to set the overall marketing and growth strategy via messaging and communications initiatives.

• Reactively respond to media inquiries, educate reporters, correct misperceptions about our industry/field/products and work with the team on issues and crisis communications.

• Work to position PancakeSwap as a thought leader among top tier media outlets.

• 5+ years of relevant experience in public relations; bonus if that includes currently working as an anchor at a cryptocurrency media company.

• A strong relationship with relevant journalists and news outlets to secure content placement.

  • Bonus: strong relationship with crypto-specific journalists at publications including TheBlock, Cointelegraph, CoinDesk, etc.

• Communicate with and respond to inquiries from the media.

• Ability to develop creative, effective approaches to difficult communications challenges

• Avid cryptocurrency enthusiast is a must!

• Strong leadership skills and the ability to work collaboratively with cross-functional leaders and teams to drive positive growth outcomes.

• In-depth familiarity with crypto/blockchain, financial services, and/or tech industry.

• Knowledgeable about and active across key social media channels.

• Proven track record in driving brand perception and reputation via communications initiatives.

• Experience working in a fast-paced, entrepreneurial environment.

• Exceptional written and verbal communication and presentation skills.

• Ability to work in areas outside of your comfort zone and motivated by personal growth.

• Be able to work autonomously.

• The candidate should be independent enough to make important technical decisions on their own.

• The candidate should be driven and innovative.