Attend interviews and AMAs to promote PancakeSwap.
Develop and lead our external communications strategies to help build PancakeSwap’s reputation for technology leadership and market integrity.
Strengthen existing relationships and cultivate new relationships with print, online, broadcast reporters, producers, bloggers and influencers globally.
Own the relationship with the PR agency, working collaboratively to secure relevant earned media and leverage it in innovative ways.
Manage media relationships and press events, organize press briefings, media sessions and events, and create press materials including media pitches, FAQs and fact sheets in coordination with the team.
Help develop the social media strategy, from tapping internal experts and helping them amplify their voice to building purposeful communities across relevant platforms.
Measure and report impact of campaigns reflecting on key performance indicators.
Serve as a senior member of PancakeSwap’s marketing team, helping to set the overall marketing and growth strategy via messaging and communications initiatives.
Reactively respond to media inquiries, educate reporters, correct misperceptions about our industry/field/products and work with the team on issues and crisis communications.
Work to position PancakeSwap as a thought leader among top tier media outlets.
Skills & Qualifications
5+ years of relevant experience in public relations; bonus if that includes currently working as an anchor at a cryptocurrency media company.
A strong relationship with relevant journalists and news outlets to secure content placement.
Bonus: strong relationship with crypto-specific journalists at publications including TheBlock, Cointelegraph, CoinDesk, etc.
Communicate with and respond to inquiries from the media.
Ability to develop creative, effective approaches to difficult communications challenges
Avid cryptocurrency enthusiast is a must!
Strong leadership skills and the ability to work collaboratively with cross-functional leaders and teams to drive positive growth outcomes.
In-depth familiarity with crypto/blockchain, financial services, and/or tech industry.
Knowledgeable about and active across key social media channels.
Proven track record in driving brand perception and reputation via communications initiatives.
Experience working in a fast-paced, entrepreneurial environment.
Exceptional written and verbal communication and presentation skills.
Ability to work in areas outside of your comfort zone and motivated by personal growth.
Be able to work autonomously.
The candidate should be independent enough to make important technical decisions on their own.